Advisory team

Chalva Tchkotoua

Managing Director

Michele Anderson

CreativeDirector& Marketing Strategist

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Our team collaborates with AmRock-funded clients and those seeking funding to refine their market positioning, highlighting their potential to expand market share and achieve revenue goals.

By leveraging creative storytelling, innovative design, web solutions, and AI-driven insights, we help clients tackle complex business challenges while differentiating their services to secure funding and gain a competitive edge. AmRock Advisory Services is committed to positioning its clients for sustained success in today’s fast-evolving and highly competitive marketplace.

Chief Marketing Officer Services

Develop and execute strategic marketing plans that align with business objectives, increase market share, and drive growth. We specialize in leading cross-functional teams, optimizing marketing operations, and delivering measurable results through data-driven strategies.

Design & Creative Services

Elevate your brand with professional, innovative design. From digital assets to packaging and print materials, we combine aesthetic excellence with functional design to create visuals that leave a lasting impression.

Visual Identity & Design Systems

Create cohesive, scalable visual identities that reinforce your brand across all touchpoints. We specialize in developing design systems, style guides, and creative assets to ensure consistency and excellence.

Brand Strategy & Development

Transform your business into a recognizable and trusted brand. We craft cohesive brand strategies, including messaging frameworks, visual identities, and positioning that resonate with your target audience and differentiate you in the market.

Event Design & Marketing

Create memorable experiences with expertly planned and executed events. From corporate gatherings to brand activations, we manage event design, promotion, and execution to ensure flawless delivery and maximum engagement.

Event Branding & Experiential Marketing

Design immersive brand experiences that connect with audiences on a personal level. From concept to execution, we bring events to life with strategic branding and storytelling that leaves a lasting impact.

Storytelling & Content Creation

Engage and inspire your audience with powerful, authentic stories that connect emotionally and align with your brand’s mission. We specialize in developing content strategies, copywriting, and multimedia narratives that elevate your brand voice across all channels.

Marketing Leadership & Team Development

Build and inspire high-performing marketing and creative teams. We provide leadership, mentorship, and training to empower teams to collaborate effectively, innovate consistently, and exceed expectations.

Performance Analytics & Optimization

Turn insights into action with data-driven marketing strategies. We monitor, analyze, and refine campaigns to ensure optimal performance, using metrics to guide decision-making and maximize ROI.

Marketing Campaigns

From multi-channel campaigns to single-channel activations, we design and implement strategies that deliver high-impact results. With expertise in digital marketing, SEO/SEM, social media, and traditional advertising, ensuring your message reaches the right audience.

Digital Transformation & Innovation

Leverage cutting-edge technology and emerging trends to modernize your marketing efforts. We help businesses implement digital tools and strategies that enhance efficiency, improve customer engagement, and drive measurable ROI.

Integrated Marketing Solutions

Unite all aspects of your marketing efforts with cohesive strategies that deliver a consistent message across channels. We ensure seamless integration between digital, print, experiential, and social media campaigns.

Consulting & Advisory Services

Tap into our expertise to solve complex marketing challenges. We offer consulting on creative strategy, branding, marketing operations, and team development to help businesses achieve their goals.

Elevate

Innovate

Excel

Contact us at
(305) 440-8480

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Chalva Tchkotoua

Chalva Tchkotoua


Managing Director, Advisory Services

Chalva is a senior strategy consultant and marketing specialist leading AmRock Advisory Services. With prior leadership roles at consulting firms Cognizant Technology Solutions and Accenture, he has extensive experience with developing and driving growth strategies and marketing programs for small to midsize firms (SMB).


He has also worked with smaller private equity-backed B2B SaaS businesses in Financial Services, Communications, Media, Technology, and Retail. By analyzing key market data using AI-driven insights and analytics, he helps companies in their market positioning against key competitors and in their market expansion efforts on their journey to double-digit revenue growth.


Chalva focuses on deploying generative AI to unlock operational efficiencies and drive revenue growth. Leveraging design-thinking workshops, he helps clients envision the “art of the possible” to uncover new value opportunities. Over the past decade, he has served as an operational CMO and growth leader, partnering with companies’ sales, marketing, product, and engineering teams to craft go-to-market strategies that maximize competitive advantage, accelerating digital transformation and helping clients win market share.
 

He holds a BA in Political Science and Economics from Villanova University and is trilingual with fluency in written and spoken English, French and Spanish. 

Separately, he is a certified NAUI Search, Rescue, and Recovery diver and rescue swimmer.

Michele Anderson

Creative Director & Marketing Strategist, Advisory Services

Michele Anderson is an accomplished marketing and creative leader with over 20 years of experience shaping impactful strategies across industries such as technology, AI, health and wellness, health-tech, food industries, education, SaaS, and retail. Renowned for her ability to distill complex ideas into clear, engaging marketing campaigns, Michele’s work consistently drives measurable results, from increased audience engagement to significant revenue growth.
 
She combines strategic insight, a visionary approach, and hands-on expertise in delivering tailored marketing solutions, making her a trusted partner in building client-focused offerings. Michele’s career reflects a commitment to innovation, collaboration, and turning challenges into opportunities to elevate brands and create lasting impact.